A curated selection of platforms, systems, and automations built for real businesses across Egypt and MENA.
✦ 70% — Admin time saved
Atelier Alaa El-Kasry runs a couture dress-rental business across two branches. Reservations, fittings, deposits, and returns were tracked on paper and over the phone, so the team lacked one reliable view of which gowns were available, which customer had paid a deposit, and which pieces were due back. The result was a high risk of double bookings, manual reconciliation, and slow branch coordination.
✦ 0 — Missed callouts
Kids area families missed because staff called names over music; reservations on paper; no daily cash accountability.
✦ No account needed — Guest join
Most businesses run their client calls on Zoom or Google Meet. It works, but every call carries someone else's brand, every extra host is another monthly seat, your client conversations pass through someone else's servers, and you can't shape the experience around your business: your name, your language, your booking flow. Gateling was in the same position: every consultation and every sales demo we ran happened inside another company's product.
✦ Web + Mobile — Platforms shipped
Grocery and market delivery in Egypt is concentrated in dense urban areas — established delivery apps rarely reach smaller towns and remote neighborhoods, so residents there still have to walk to multiple stores, queue, and carry goods home themselves.
✦ 2 — Languages (RTL)
Emanz Academy was driving traffic from Meta ads but had no conversion funnel to catch it. Bookings happened manually over chat, there was no online payment, and ad spend couldn't be tied to actual course sign-ups or revenue.
✦ 500+ — Students digitized
Student enrollment via WhatsApp; invisible sales pipeline; teachers without digital materials.
✦ 2 — Languages supported
Distributors across the region relied on fragmented materials and had no single authoritative link to share with buyers.
